7 Best cannabis packaging designs that get it right

Cannabis product quality isn’t the only thing under the spotlight. The high bar is set for packaging, too. A transparent pack or a plain bottle labeled “Cannabis” isn’t enough to win customers. Brands have to switch to creative mode to craft the best design for cannabis products.

In a competitive cannabis industry, packaging should tell a story the moment someone lays eyes on it. As all brands are unique, their products should capture and show their essence, flavor, and experience. 

Let’s explore 7 standout examples where all this is successfully showcased on a small pouch or box.

What do brands focus on with the best cannabis package designs?

Here’s what goes into creating packaging that’s as enticing as the products it contains:

• The front layer that includes basic information like the cannabinoid content, logos, and product names
• Distinctive extras, varying from visual cues for expected effects to catchy slogans and shiny holograms
• Functionality (read reusability, easy-to-open closures, and resealing options) that matters to consumers

Packaging must also balance between standing out on shelves and following the law. There should be no compromises regarding details on certificates, dosage instructions, and potential side effects without overcrowding the design.

If crafting such packaging seems too hard, find inspiration from cannabis brands that have succeeded in creating eye-pleasing packages and meeting regulatory criteria. Most of these pouches and bottles break away from the traditional look and present each product as a celebrity.

The Growfather: The story behind the brand

What makes The Growfather’s packaging exceptional? First, it’s George “The Growfather” Martorano, whose portrait builds a visual and emotional connection with customers. Then, here comes the motto “Cultivate Your Mind,” which empowers the brand to transition from yet another vape brand to the harbinger of respect, self-growth, and experiences no one wants to miss.

The color palette reinforces this depth by using dark hues to convey the luxury of stepping on the cannabis path. The final details, like the embossed “G” and “F” letters on bottles or individual wrapping, add to the brand’s exclusivity.

Elegant: Simple design, maximum impact

Elegant’s packaging design is a testament to simplicity paired with artistry. The brand proves that a classic box of disposables can be anything but boring. It combines neutral packaging shapes with bright colors, making its products look special.

A pack of gummies or disposables by Elegant offers users a high-quality and innovative cannabis experience. Consumers can see that from the very first glance at the logo and fonts on the basic white surface. A glimpse inside the product is made easier, too. Elegant has incorporated a transparent window for a peek at its gummies so that the consumer can see whether their colors and textures match the flavor description on the packaging. 

Cheefin: Naturalness and tradition

As a brand with an all-natural approach to cannabis, Cheefin appears to nail the best cannabis package design that shouts “pure” and “earthy” to customers. Soft green hues give off that fresh, organic feel, while their effect is strengthened by the “Honor The Herb” motto. The white-and-orange combo adds a dash of authenticity, pointing at Cheefin’s roots and dedication to traditional cultivation practices.

Another visual touch that makes Cheefin’s package designs complete is the logo. It looks like a flying bird that nods to freedom, nature, and trust – the core values of the brand. Every line and symbol represented by the logo carries a hidden meaning, making it thought-provoking for everyone who grabs a Cheefin package.

Astro Labs: Focus on a space trip

Astro Labs’ vape pens take you on a cosmic trip. How did they manage to communicate that kind of experience from the shelves? By creating packaging that speaks volumes about the extraterrestrial effects coming with each puff.

The main focus is on the logo that gives off space vibes, inviting cannaisseurs to snatch a device and take off. Plus, Astro Labs’ packaging rocks its own color, which serves as a spoiler about the flavors that await consumers. The small vape size and super-functional box design add a contemporary touch that appeals to cannabis adventurers who want a quick and discreet puff.

Houseplant: Going playful

How about crafting the best cannabis packaging design for one-of-a-kind products? When it comes to goodies associated with someone like Seth Rogen and Houseplant, they have let creativity and playfulness take center stage.

In a sea of spacey, sophisticated, and minimalist brands, Houseplant goes in the playful, somewhat nostalgic direction. There’s no better way to pack Lego-inspired cannabis treats than to use a colorful box and stylize it to old-school toy storage boxes with a custom typeface.

Foster: Show it without telling it

For Foster’s cannabis-based oils, the packaging does the talking in a subtle and sophisticated way. Minimalist elegance defines every inch of its carton boxes and bottles with clean lines, soft tones, and refined looks that speak to the brand’s dedication to quality with fonts and colors only.

As a brand offering day and night oils, Foster uses distinct colors to give customers a clue about usage at first glance. Such an approach combines clarity with class within a limited space on bottles (or any other small packaging format). Foster’s design is intentional, starting with a color choice for the label and ending with a custom graphic that symbolizes the brand’s commitment to nature.

Weedee: Getting back to the classics

Sometimes, the best design for cannabis goodies implies that less is more. This leads to the creation of light and fancy packaging (a box, a pouch, etc.) in neutral tones with the incorporation of green elements as a nod to fresh cannabis. 

That’s what Weedee’s packaging is: a reference to traditional packs hiding freshly harvested flowers or juicy gummies inside. Its simple yet informative label perfectly looks on the front, disclosing everything hemp fans need to know about the product without cluttering the pouch with decorative elements like stickers or holograms. The brand closely follows pharmaceutical packaging rules, making its products easy to spot, understand, and enjoy.