Comprehensive cannabis branding and marketing solutions
No matter how soothing or invigorating your cannabis product is, it’s unlikely to fly off the shelves unless your branding does its job. These days, sole determination and business ideas do not cut it anymore, as the competition is neck and neck. If you still think you can slap a label on your pouch of gummies and make it a bestseller, you’re already behind the “green” game.
To become a leader, not a follower, in such a competitive market, partner with MYLARMEN, the #1 marketing agency for cannabis brands in the US. We can take your products higher in every sense of the word. Even the most outstanding buds and edibles need innovative branding strategies that can spark and maintain people’s interest.
Cannabis branding services that appear reassuring for customers
Are you flirting with an idea for a new cannabis product? The harsh truth is that few cannaisseurs would try new joints or gummies just because you put them on the shelves. People already have hundreds of brands to choose from, so why should they switch to yours? Here comes your first real challenge: to give customers a reason to try your product.
Branding is how you can tackle this challenge. It’s not solely about advertising your goodies or putting them in the proper packaging (though it won’t hurt). It’s about creating a positive vibe and associations with your smokeables or treats while making sure their appearance speaks as loud as their effects.
In other words, you can’t go wrong with a series of strategic cannabis branding services provided by a team that knows how to take new products to the must-have category. MYLARMEN can become such a team for you by:
- Determining what your concept is about and what the best way to present it to cannaisseurs is.
- Analyzing what’s working, what’s not, and what needs a glow-up during a series of market tests.
- Considering all legal roadblocks in your area to help you sell your products without issues.
Cannabis branding and marketing are the necessary boosts for newbies willing to enter the market on a high note, long-term players with a new strain to launch or a desire to level up existing collections, and small businesses aiming to take their infused goods nationwide. We’ll roll up our sleeves and light up your brand comprehensively, including naming, visual identity, packaging, legal status, and much more.
Here’s what you get when you choose to work with us.
Naming that sticks in your mind
A name is everything when it comes to cannabis products. The right name ticks multiple boxes, including translating the brand’s philosophy and introducing the product. Whether it’s for fresh buds or microdose edibles, it must spark recognition and scream a good vibe.
If you’re struggling with working out a short yet catchy and meaningful name, leave it to us. We’ll go through your brand’s identity to come up with a name people will pass around like a joint.
Design that grabs attention
A memorable name has little value without a sleek packaging design. As a marketing agency for cannabis brands offering end-to-end solutions, we’ll take care of all the visuals, from an informative logo to packaging. Together, they create a mental shortcut for your customers, anchoring your brand in their memory with a glance.
Your visuals must reflect the highlights of your cannabis story. Whether your treats provide a wild ride or total peace of mind, their look must have matching fonts and color palettes to introduce them without words.
Tight and right packaging
You only get one chance to make a first impression, and your cannabis products are no exception. In the green game, this first impression usually sits on a shelf. Yes, we’re talking packaging that must be beautiful, understandable, and easy to use.
Nailing packaging designs from label to layout is what we have been doing at MYLARMEN for many years. We can make goods shine on the shelf with custom visuals, thoughtful layouts, and materials that do what they are meant to do: sell and protect your cannabis.
Keeping things legal
There’s a lot of red tape involved in the cannabis industry. The regulations regarding mind-altering goodies or concentrations that can be categorized as marijuana vary from state to state, so you must know how to avoid minefields. Or find a cannabis branding specialist who can do all the legal stuff for you.
With MYLARMEN, no restrictions stand in your way. We know the US cannabis markets inside and out and have a time-tested process for delivering riveting results while following ever-changing compliance rules.
The best cannabis branding team is one message away
It’s all crystal clear: you have potent strains, and we can ensure the world sees them. Over the years, we’ve made cannabis brands thrive with the simple knowledge that everyone is different. Your origin story, your crew, your products – they all deserve a tailored approach. That’s why we frown upon cookie-cutter solutions. We start with a discovery call to dig into what makes you tick.
Here’s what you can count on:
- Personalized approach. Offering one-size-fits-all solutions for cannabis brands and manufacturers is a big “no” for us. You want a customized approach, as your joints, gummies, or concentrates are nothing like others. To transfer your unique identity to customers, you need a team that knows how to convey your message.
- Thinking outside the box (sometimes literally). The first thing the buyer sees isn’t the flower inside, so your packaging must never look basic. Turn your terpene-rich concentrates, flowers, or gummies into shelf highlights with thoughtful designs, intuitive packaging, and authentic logos.
- End-to-end strategies. A full-scale game plan can bring cannabis brands and manufacturers to success. Clever branding isn’t about occasional decisions but a series of steps that make your brand likable, cultivate trustworthy customer relationships, and help your business flourish like a cannabis flower.
Let MYLARMEN show you the way out of the labyrinths of cannabis sameness. Drop us a line, and let’s start building your brand today!