Environmental choices are more useful when they describe a measurable feature of a specific package. Broad terms such as “green” or “eco-friendly” do not explain the material, the trade-offs, or what a customer can do with the pack after use.
- Ask for documentation of recycled content and the components to which it applies.
- Check the full construction, including coatings, labels, adhesives, and closures.
- Confirm appropriate disposal guidance for the markets where the package will be sold.
Reference: FTC guidance on environmental marketing claims.