Custom Capsule Packaging Design Guide for New Brands

It is difficult to start a new brand in the first place. The formula is right, you have the capsules ready, but you have to put them in something. Something is not as trivial as you may believe.

Good packaging does not do one thing. It keeps your product safe. And it makes people know that you are serious. New people do not have a reputation. Your reputation is your package.

Here’s how to think about it.

Start with the bottle

Capsule products are mostly in bottles. It’s the standard for a reason. It works.

You have options. Plastic is light and will not break when an individual drops it. Glass feels nicer. It weighs more, and it appears more costly on a shelf. In case you use glass, amber or cobalt blue are useful. They shield the product from light and are professional-looking.

Size matters too. A bottle with a 30-capsule capacity but holds more than 30 capsules appears empty and cheap. A bottle that is too small appears cramped. Get the right fit. Your manufacturer aids this.

Blister packs are worth consideration

Blister packs are the cards that have capsules pressed on foil or plastic. They appear frequently in the pharmacies.

The reason is that they are effective in a number of ways. The capsules are closed separately. That is good for product stability. The convenience is also liked by the customers. They can pop one out and go. No bottle to carry around.

Blister packs are also cheaper to produce than custom bottles; this is the case with new brands. One thing to bear in mind when you have to watch each dollar.

Don’t skip the outer box

A bottle may be placed on a shelf alone. However, when a carton is added to the outside, things become different.

It gives you more space. Room to inform people on what the product does. Space for ingredients. Room to physically manifest your brand. The bottle is also secured by a box when transporting it. Reduced risk of losing it before the customer gets it.

Introduce the unboxing experience to yourself when designing the box. Is it easy to open? Does it feel good in the hands? Minor details linger with individuals.

Labels do the heavy lifting

Communication takes place more in your label.

Keep it clean. The product should be recognized by people within 2 seconds. Big, readable fonts. Clear dosage information. No clutter.

There are also legal requirements that you have. All that must be there: supplement facts, warnings, all that. Collaborate with a designer who understands the regulations of your category. There are regulations on wellness and cannabis. Misjudge it, and it will not sell.

Material choices

The material of your package tells something about your brand.

Carton made of recycled paper. Glass over plastic. These decisions are an indication of excellence and compassion. This stuff attracts the attention of more customers. They seek brands that are environmentally conscious.

But be real about your budget. Sustainable materials are more expensive. Sell your products as such. You should not put yourself in the red attempting to be a perfect person.

Work with the right partner

You are not manufacturing this stuff yourself. You need a supplier.

Find someone who does this every day when you are seeking custom supplement packaging or even private label packaging. They should know what works. They are expected to advise you on a bad idea you have.

Ask them questions. What sizes do you stock? What colors are available? What is your turnaround time on an order? The process is facilitated by a good partner. A poor one will cost time and money.

Think about the shelf

Design on a shelf, even when you are selling online first.

Why? You can go shopping down the road, or you may wish to be in. When you have a good-looking package on the shelf, you have a choice. And when it can just be a shippable box, you are stranded.

Go through a store and see what other products are in your area. What stands out? What looks cheap? Get to know what is already out there.

Keep it simple

You do not have to have wacky textures and eccentric shapes. You should have a package that is clean and covers the product, and the package should inform people what it is.

In the beginning, it is good to be simple. It’s easier to produce. It’s easier to get right. And it never appears like something that is trying too hard.

Focus on the basics. Good bottle. Clear label. Box that fits. Get them right, and you are ahead of half the new brands on the run.

The first thing that your customer sees is your packaging. Make it a real one.