The best way to make first impressions count and reinforce these with every order or in-store purchase is to put more thought into your packaging design. While many brands view it as a cost to be reduced, packaging solutions can be a remarkable means of communicating what is inside and enhancing your brand’s appeal multifold. That’s why customized designs for paper boxes are a high-yield investment in customer interactions and relationships.
You’d be excused for thinking the mission of packaging is equal parts protection and presentation of the contents. Or that its potential impact is just as fleeting as the customer’s attention span. However, over 70% of consumers admit that product packaging is the primary component in their impression of a brand and their purchasing decisions.
How could the reason for ditching plain and standardized packaging get any more convincing? Actually, there’s another point to ponder that’s currently overlooked by many businesses.
Does a customized design for a paper box encourage purchasing decisions and recommendations?
Definitely yes! Today, this is the most underestimated yet fascinating aspect of custom design that translates to distinction in the market, customer loyalty, and brand advocacy. It turns a paper box into a versatile multitasker that is great at more than just in-store conversions or getting an order item shipped intact.
People love feeling special and valued when opening it, as well as sharing and watching unboxing videos that create such impressions. These videos and review channels are a source of entertainment and an essential part of researching a product and engaging with brands.
The untapped power of a customized creative design for a paper folding box can equal millions of views and hours of attention. It’s not uncommon to miss that if your packaging lacks the “wow” factor worthy of an unboxing video. Such user-generated videos bring multiple benefits at little to no extra cost:
- Engaging promotional content
- Highlighting product value and features
- More brand reach and appeal
- Creating a sense of authenticity
- Adding to your brand story
The best part is that unboxing videos are no longer limited to niche content creators or influencers with a large following. They can ripple out in millions of views, genuine interest in the product, and massive engagement as everyday consumers record and share their experiences (thank you, TikTok).
That’s how a customized design and professional paper box packaging can do more for your brand than any other trick in the marketing book. With the popularity of messengers and social media, you can view every customer as a potential influencer. Various audiences are highly likely to search for such videos in the process of making and validating their buying decisions.
Customized design in professional paper box packaging with logo printing
Product packaging is a stepping stone to building brand recognition and identity. But standard product enclosures and finishes may be a poor foundation for yours if you seek exclusivity, differentiation, or something that will wow your customers.
There are numerous custom solutions and techniques to take your packaging and shipping supplies to the next level or transform a paper box into the most powerful branding tool you’ve ever had. By incorporating unique visual elements, fun textures, and combinations of materials, you can:
- Bring attention to the features or information you’d like to accentuate
- Give your customers strong visual cues on how they will feel about your product
- Turn your paper boxes into a multi-sensory experience (soft-touch or matte finishes, embossing, sculpted foil stamping, etc.)
- Get your brand message and values noticed and consistently built into customer interactions
With a strategic blend of colors, finishes, shapes, and open/close or display features of paper boxes, you can make your product more appealing to a specific audience. You can also adopt custom printing techniques to associate your brand with happiness and positivity or add an element of surprise.
By custom-sizing and shaping your boxes, you can ensure:
- A perfect fit and sturdiness to secure your product
- Precise tailoring to your specifications
- Optimal protection for fragile items
- Relevance to specific themes and holidays
- Improved customer perception
- Attracting a new/premium market
- Emotional connections or anticipatory experiences of unboxing
Custom printing is a versatile and efficient way to amp up visibility, aesthetic appeal, brand recall, and differentiation from competitors. Besides, it can be used to enhance both the exterior and interior sides of the box. While this may seem like a small and typically overlooked advantage, it has some big difference potential. Remember, it is the outer layer of the paper box that the customer sees and interacts with first – and the one that helps convert a split-second interest into a purchase.
However, the unboxing experience has more layers to it that can turn it into a memorable and satisfying one. Logo printing and adding messages or images to the inside of the box, including branded thank-you notes or special offer cards, can make a significant impact. They work for all consumers across various age groups to make them feel valued and confident they’ve purchased from the right brand.
The best route of bringing happiness to your audience
Packaging and unboxing have to be a memorable starting point of customer interactions with your product if you seek to encourage repeat purchases and recommendations. Those who are skeptical of the effectiveness of custom solutions for their packaging are losing a considerable portion of its potential impact.
When you view customized creative design for paper folding boxes as an opportunity rather than an added cost, it becomes a long-term asset. The dividends are lucrative, as they come in the form of deeper customer connections, significant impact on buying behaviors and brand awareness, and those loyalty points you can only get from happy consumers.
And while overnight success has always been a far-fetched idea, there’s no better time than now to prove that wrong. All it takes is just an unboxing video going viral. Make sure your paper boxes are worth shooting video for with MYLARMEN.