There’s no way to know for first-time buyers how amazing your vaping products are until they take a puff. Yet, your competitors may be quicker to grab their attention with riveting designs and packages to avert the consumer’s gaze from your products. That’s when you want your cannabis vape cartridge packaging to be the difference-maker.
Let’s shed light on different packaging types for vaping products and what works best from practical and attention-grabbing standpoints. We will also show how strong packaging for cannabis vape cartridges can improve your brand image and keep problems related to product damage or safety concerns at bay.
Packaging materials and designs that work
Plastic tubes and clamshells
This packaging type lets your brand be transparent with customers. Due to design peculiarities, your carts are showcased in all their glory directly from the shelf so that people can check them out and compare them to others. Plus, plastic tubes and clamshells are budget-friendly and lightweight, making them easy to adopt, store, and ship.
On the downside, this material isn’t eco-friendly, and its cheaper look might not impress customers who gravitate toward luxury selections. Improperly made clamshells also let air sneak inside, which is why carts may take a hit.
Cardboard boxes with inserts
Using cardboard boxes with foam or paper inserts can give your brand a more polished look. There’s extra room for your logo, brand colors, and labels.
Cardboard boxes are generally better for the planet than plastic. They can even be designed to be child-resistant, so customers feel safer using your carts. The main catch is that they’ll cost you more than simple plastic cannabis vape cartridge packaging.
Metal tins
Metal tins protect cartridges from anything that might damage them and often have child-resistant lids. You can reuse or recycle tins, making them a nice pick for shoppers who appreciate both durability and sustainability.
Since metal tins cost and weigh more, you’ll probably end up paying higher adoption or switching costs. On top of that, customers can’t see what’s inside until they open the tin, and this might be annoying for some vaping enthusiasts.
Blister packs
Like clamshells, blister packs let buyers see your carts right away. They work well in stores because you can hang them up and clearly show the design, pre-filled liquids, and instructions.
Unfortunately, blister packs are not the greenest option for marijuana cannabis vape cartridge packaging unless they’re made of recyclable materials. Some people also find them tricky to open.
Hemp plastic packaging
Hemp-based bioplastics are a more earth-friendly alternative since hemp grows fast and doesn’t require as many resources as other materials.
Even though they’re greener, hemp-based packages might still contain regular plastic. They’re not always easy to find and can be pricier than standard packaging solutions, which might not fit every brand’s budget.
How to choose the right type of packaging
Your business probably has marketing goals, tone of voice, and other attributes. You have your audience and a budget you can afford to allocate to packaging for cannabis vape cartridges.
With that in mind, the first thing to do is narrow down your perfect fits by branding potential incorporated into packaging design and affordability. To figure out whether it meets your budget constraints, calculate the cost of adoption and production for your entire cart collection.
Then, consider what your customers care about. If sustainability matters to them, choose materials like cardboard or hemp-based plastics. If they prefer to see what they’re buying, pick transparent options like clamshells.
Other considerations include:
- Protection. Oils or concentrates should remain stable. If too much light, air, or moisture gets in, your carts will unlikely be enjoyable. Reliable marijuana cannabis vape cartridge packaging can be made with resistant inserts or design elements to prevent this from happening and ensure positive feedback.
- Compliance. Labels must show cannabinoid levels, ingredients, and warnings. Buyers expect to see that you follow the law. Safe and compliant vape cart packaging should have enough space to display all the information that must remain unchanged for a long period.
- Safety. Do not overlook child-resistant features. Special locks or sealed sleeves that only adults can open are common for carts. These features can work with cardboard boxes, plastic tubes, or tins. Buyers appreciate them because they prove you have put extra effort into making your vapes inaccessible to minors.
When customers fancy how your package looks and feels, they often assume the product inside is also good. That’s why innovative packaging design supports higher prices since buyers are ready to open their wallets wider for carts they admire.
Eco-friendly materials are the new normal
Over the recent years, responsible consumers have carved out an international trend in using eco-friendly products. This trend can be noticed in all industries and has a lot to do with cannabis packaging for vape cartridges.
Blister packs or plastic tubes might be a great choice if they fit into your budget. However, it is sustainable packaging that triggers and reinforces long-term loyalty.
Don’t get it wrong: using traditional plastic does not always mean something bad or that you don’t care about the world around you. Metals and plastics can be recycled and reused. Even if you opt for these materials, you can still do your bit to protect the environment.
How to improve your cart packaging
Here are a few steps almost all cartridge brands can take as soon as today:
- Check if your packages are eco-friendly.
- Assess how easy they are to open.
- Collect feedback from vaping enthusiasts.
- Check out your competitors’ packaging.
- Switch to one of the innovative types and contact MYLARMEN for production.
Do not settle for the first design you receive for the rest of your business days. Customer feedback should guide you. If they say your box is hard to open, it needs to be fixed. If they want more details on the label, add them. It’s future-thinking to refine your cannabis packaging for vape cartridges as time goes by to maintain a strong market position.