Are you getting ready to put your Mitragyna speciosa (kratom) products on the shelves? Even the best novelties may fail to be profit-generating unless their packaging is attention-grabbing. Your products should be encased in beauty and associated with a revolutionary lifestyle design for kratom, be it powder, liquids, or pills.
A pouch, box, or bottle can work well. But it should be lifestyle-matching for your customers and brand-specific to put your name first. Getting this right can make your products stand out and allow you to maneuver through tricky US regulations on unclassified goods like kratom.
Is kratom a designer drug?
No, kratom isn’t a designer drug. It comes from the Mitragyna speciosa tree, with its leaves packing a punch. They can recharge or calm a person down due to the duo of powerful compounds: mitragynine and 7-hydroxymitragynine.
The process of converting raw kratom leaves into enjoyable products is also different from the synthetic nature of designer drugs. The leaves are usually dried and then consumed or made into powders, capsules, or extracts, so no lab experiments take place here.
These points are crucial in differentiating kratom from synthetic substances:
- Source. Kratom comes straight from a tree, retaining its natural energizing and healing properties.
- Benefits. It can alleviate chronic pain or help consumers chill out with no or minimum side effects. Designer drugs are often harmful and sold for non-consumptive purposes.
- Composition. Mitragyna speciosa is full of natural alkaloids, while designer drugs are packed with synthetic compounds.
- Risks. Kratom has potential side effects if overused, but it’s less unpredictable than lab-made drugs.
Although its effects may be similar to cannabis, kratom’s legal status in the US is a topic for debate. The caveat is that Mitragyna speciosa products don’t fit into medical, supplement, or food additive categories. Because of that, the FDA and DEA do not have a unified stance as to how to regulate them. Yet, you still have to create packaging that isn’t self-concealing.
What to consider before designing kratom packaging?
With kratom’s legal status being in a “gray zone” (neither banned nor recognized as a safe substance), there’s a lot to consider when designing its packaging. If you aim to sell it in any form, you should take your labels and the information you showcase seriously. Ideally, your packages should show that your Mitragyna speciosa stays within legal boundaries by including all the necessary details:
- Main ingredients (mitragynine and 7-hydroxymitragynine)
- Potential effects (physical energy, sedative state, and everything in between)
- Warnings (potential side effects and restrictions for certain groups of consumers)
- Basic information (vein type, weight, and instructions for use)
It’s not uncommon for brands to turn to professional designers for kratom packaging and labeling to do things right. Expert teams can provide actionable tips on making your products display-ready and guide you through compliance.
Creating perfect kratom packaging
Of course, your packaging should contain all the basic information about your kratom or kratom-based products. However, you should also make it visually coveted for your audience.
Depending on what you offer – liquids, powders, or pills – be sure to design packaging of the appropriate shape. This will make it easy to take your product in the desired dosage.
Here’s what else you should focus on.
Highlight natural roots
Since kratom products are all about nature, you want your packages to reflect that with a bang. Earthy, brown, and green tones are traditionally best for highlighting the product’s roots. Green is also known to win over customers who associate it with natural and wholesome goods.
Don’t forget about certifications that prove your kratom is 100% organic and safe to use. You can also amplify its natural appeal by wrapping it up in eco-friendly materials like recycled paper or compostable bags.
Make it different
When it comes to setting your products apart from other collections, you have two choices: stick to a minimalist design or go for colorful options. Check out what your competitors are implementing and do the opposite to make your goods visible.
Whatever path you choose, ensure your packaging features your logo, easy-to-read fonts, and several elements of surprise or engagement. For example, you can visualize the best kratom effects customers can experience by adding emojis or reviews hidden in a QR code.
Elevate convenience
The right dosage is super-important for any product that can be used therapeutically or recreationally. To design packaging that makes it a no-brainer for your customers, create a separate compartment for pills or include handy dispensers for liquids.
Plus, consider packaging that’s not just a one-time deal. Reusable tins, jars, or pouches can be repurposed, keeping eco-conscious customers happy and your brand in their daily lives long after they run out of kratom.
Let them peek inside
Ideally, you would showcase your Mitragyna speciosa both literally and figuratively. People love knowing what they are buying, so see-through elements in packs or blisters can work in your favor. There’s something trust-building about being able to peek inside and see fine powder or capsules.
Pair this with clear labeling that explains what’s inside, where it comes from, and how it’s sourced. Usually, shoppers are particularly cautious with alkaloids and similar substances. Your labels should disclose as much information as possible to see your sales grow from the seeds of customers’ trust.
Tell your story
Great products come with great stories, and your packaging is the perfect place to share yours. Give consumers a taste of where your kratom comes from, help them get to know the farmers who grow Mitragyna speciosa trees for your business, and enable them to visualize the traditional ways they have been used for centuries.
Cramming this all into one package may be tricky, not to mention labeling and visually enhancing design elements. But you can take the complexity out of the process by leaving that to MYLARMEN. We offer kratom design services for brands looking to make their names conspicuous in retail spaces and reap financial benefits by selling this herbal wonder.