Brands of cannabis require labels. They emphasize information, represent adherence, and reflect your brand. Nevertheless, labels translate into trust, security, and a narrative within an enclosed space.
We should think about the fragment of the puzzle in creating and choosing the labels of cannabis products that are of interest to you.
Why Labels Matter in Cannabis
There is a great regulation on cannabis packaging. Each jar, pre-roll, or vape cart should have the basic information, such as the strain name, potency, warnings, and tracking information. Legal is one thing, but when people get to look at labels, that is what they look at.
They are the way individuals identify clean, premium, or cheap products. A good label would build trust at a glance. An ugly label produces indecision.
That is why each detail counts: font size, finish of the paper, you name it.
Cannabis Strain Labels
Strain labels help the customers know what they are buying. When a customer notices Blue Dream, Gorilla Glue, or Wedding Cake, they form the perception of what to expect based on the effects and taste.
The strain labels on most brands are not attached to the packaging, so you can replace them whenever you change the batch of flower that you have. You may also print a little more information, such as:
- THC and CBD percentages
- Harvest date
- Growing method
- Aroma or effects notes
In case you are selling different strains, color-coded labels of the strain of cannabis will help in making it clearer as to what is what. An example is the labeling or the use of stickers of strain of green as reserve, blue as indica, and yellow as hybrids.
It is a bit less complex devices, such as a color-coding system allow the staff and customers to prosper.
QR Code Cannabis Labels
QR codes are printed on the package of cannabis, and it is a good move! QR codes may give direct access to all the information that cannot be indicated on a little piece of paper.
On scanning a QR code, the following are available:
- Lab test results
- Certificate of analysis
- Batch information
- Brand story or grower information
This instills trust in your customer. Instead of stating “lab tested,” you are proving it, or customers are watching transparency in action.
When growers and distributors who package cannabis use QR code cannabis labels, it also makes things easier for all. Batches, changes in packaging, or the connection of necessary compliance documents can be tracked without the need to reprint packaging.
All one has to do is ensure the QR code is scannable, and it is printed in high contrast (black on white is ideal). Small codes must not be placed on a curved surface unless a test of scannability is made before responsibility packaging.
Batch Tracking Labels for Cannabis
Batch tracking is a process used to track products from their seed (such as a seed of cannabis) to their sale. Tracking by batch is required by law in many jurisdictions.
Batch tracking labels for cannabis often have a unique serial number or barcode associated with the jurisdiction’s state or regional tracking system. These tracking identifiers allow you to trace a product in the event of a recall or audit.
If you are a business that utilizes many SKUs, it is wise to implement batch tracking labels in your production. Use a thermal printer and software that integrates with its seed-to-sale platform.
If you automate, you’ll save time and reduce the chance of error by helping solid identify various batches or needing to identify the right date (e.g., when it was packaged).
Small but important note: always leave room on your package design for variable data: batch number, packaging date, and lab code. You don’t want to try to make it work in the corner at a later date. Plan for this and make sure it is incorporated from the outset.
Cannabis Warning Label Design
Warning labels are for the safety of both the consumer and the company. Warning labels not only show that you are complying with health and safety regulations, but they also lower or diminish liability.
Typical cannabis warning labels look something like:
- “For adult use only.”
- “Keep out of reach of children.”
- “May cause drowsiness.”
- “Contains THC.”
Other jurisdictions also have a graphic icon (such as a cannabis leaf or exclamation mark) or color code (such as a red or yellow background on THC products).
Make the design of your warning labels neat and readable. Don’t bury it in foil or dark designs. The regulators are concerned with the specifics of the warning labels, and ambiguity may result in fines or recalls.
It is still possible to design the labels with consistent fonts, proper spacing, and clear hierarchy to feel that it is a part of your design and not an addition.
Custom Cannabis Product Labels
All brands want to be noticed on the shelf. Custom cannabis product labels make it possible!
The label should be designed in such a manner that it fits the package (jar, tube, pouch, or box).
And know of storage requirements. A waterproof or oil-resistant material will be needed when your products need refrigeration or a moist storage setting, such as in infused drinks.
The printing companies that do cannabis labeling will assist you in legal text and size requirements in your state or province, and usually have templates available to assist you in becoming legal with a design.
Premium Cannabis Packaging Labels
Premium labels do not proceed with decoration.
Consider a metallic free-flowing logo having a dark background or a soft embossed label having some embossed lettering. The small choices will make your brand feel deliberate and higher.
And in case you are selling premium flower or extracts, consider the high-quality cannabis packaging labels that are a component of product experience, feel like, visually, luxurious, and impeccable. Even mixing is an option, e.g., a matte base with a tiny glossy accent label or a holographic seal.
The eye is not overloaded with the contrast in nature. Only one thing to keep in mind: the word premium does not imply loud. It means good quality and consistency about whatever aesthetic you have chosen and what you want to call brightness.