By setting the tone for an outstanding first impression and unboxing experience, packaging is a sweet spot between presenting and preserving your product. It’s a make-or-break factor in buying decisions that has a direct bearing on your bottom line.
It can be challenging to find the best way to package cannabis goods that will reflect their quality and your brand’s identity while providing a high resistance barrier and optimizing storage or transportation. That said, many recommended practices make it easier to choose an option that strikes the perfect balance between visual appeal, ease of use, regulatory compliance, and guaranteed freshness.
Criteria for the best cannabis product packaging
As the first interaction with potential customers both online and offline, a compelling package that aligns with your target audience’s preferences is crucial. However, packaging considerations for maintaining product quality are a nuanced topic due to many variables:
- Different storage and regulatory environments
- Serving size and portioning (individual or multiple servings)
- Customer-focused convenience
- Safety (tamper-proof, child-resistant features)
- Local (varying from state to state) marketing requirements
The best cannabis packaging companies offer solutions for businesses of all sizes, with a variety of configurations to match your product specifications and your expectations in marketing and shelf life.
If you’re keen on competing for attention or evoking certain feelings through design, make sure to work with a packaging expert. With them, you can discuss the technologies and materials that are the right fit for your product and distribution channels.
Let’s take a look at the most popular options in the industry for consistent and enjoyable customer experiences.
Rigid cannabis packaging
Rigid and semi-rigid cannabis containers are the preferred choice for extended storage and fragile contents such as flowers, pre-rolls, and extracts to prevent damage during shipping. Here’s what falls into this type:
- Glass jars with screw tops
- Glass bottles for tinctures and topicals
- Glass pre-roll tubes and concentrate containers
- Plastic tubes and pop-top vials for flower and capsules
- Metal tins, canister jars, and one-piece cases for individual products
- Paperboard and chipboard boxes
- Blister packaging
- Magnetic closure boxes
Glass dropper bottles are the industry’s standard for precision application and dosing of oils and tinctures. Meanwhile, containers with childproof push-down plastic lids are the best way to package cannabis concentrates of all viscosities.
Jars, clear tubes, and containers are the go-to options for pre-ground and pre-rolled products or whole cannabis flower. They are unbeatable for enhanced barrier properties, creating an airtight seal and making it easy to see the contents. Moreover, these packages are reusable and recyclable, just like metal tins.
Metal packaging options combine upscale quality with durability, odor containment, optimal content protection, and unique features such as:
- Clear top covers to highlight the product’s look and texture
- Multi-product trays or plastic/foam/paper inserts
- Silicon rings for airtight packing
- Screw tops with a childproof lock
- Sliding tops with a press-and-slide lock
- Hinged lids with button-locking mechanisms
Rigid options are ideal for one-piece packaging (like when enclosing a pre-roll, cartridge, or vape) but can be designed to accommodate multiple products or servings. The downsides to rigid packages are few and boil down to slightly higher manufacturing and shipping costs as well as more bulk storage and retail display space needed.
Flexible cannabis packaging
Rigid packages are often associated with a higher perceived value and beefed-up protection levels. That said, the cost-saving and space-saving alternatives to rigid staples continue to grow in popularity. Flexible options come in roll stock, stand-up pouch, and lay-flat configurations that offer the ultimate versatility for your packaging designs:
- Customization to almost any size, shape, or outline
- Compatibility with spouts and different closure types
- Resealability to get the most out of every serving
- Convenience for travel and on-the-go use
- Excellent barrier properties
- Compliance with legal and sustainability requirements
Flexible is the best cannabis product packaging if you’re looking for something special yet affordable and secure. It’s a modern blend of practicality, ergonomics, sustainability, and customer appeal. Flexible packages are not just a trend or fad but a cost-effective and eco-conscious way to achieve brand visibility and distinction in the market.
Choosing the best packaging for cannabis products
Today’s innovative solutions make pouch-shaped bags just as efficient as containers when it comes to the protection of environment-sensitive contents. With a plethora of material combinations, coatings, printing methods, and premium finishes, the desired visual and functional aspects can be brought together in any type of packaging.
In addition to that, any of the options described above can be customized to ensure compliance and user-friendly storage while meeting your branding goals. However, flexible packaging is easier and cheaper to customize to the point where it reinforces professionalism, convenience, and eco-consciousness.
That’s why hemp brands are increasingly eager to explore flexible options and gain a competitive edge by promoting sustainability and innovation. Most of these packages are recyclable or biodegradable and can do the trick for:
- Creating distinct product lines and making these easily recognizable for customers
- Ensuring consistency across different locations and markets
- Improving consumer convenience with weed-enhanced snacks and drinks
- Minimizing labeling expenses as the information can be printed directly on the pouch
- Packaging your goods to perfection on a budget and reducing shipping costs
It’s not that rigid options are good for nothing. But if you want more wiggle room for your packages and labels, go flexible.
We’ll help you find the best cannabis packaging
The diversity of modern styles and features can be misleading. As different types of hemp products have their own functional requirements, working with a cannabis-specific packaging company is essential to understand your options.
With MYLARMEN’s expertise in every aspect of packaging, we can help you decide on the right configuration to get the exact balance of protection, convenience, and visual appeal you need. Most importantly, whatever your products and goals are, MYLARMEN is the best company to turn bold and creative packaging ideas into deliverables and compelling solutions. These are guaranteed to get customers’ attention and set you apart from the competition while meeting your quality and compliance requirements.