Amazing Botanicals
Raising the standard.
An Art Nouveau identity for a kratom house that wants the category to feel trustworthy — clear dosing, responsible sourcing, ornament used as a signal of care. One drawing system of engraved botanicals, a circular AB monogram and gold-foil type runs across the colour-coded Mitragen tincture, a three-flavour gummy line and a four-vein capsule jar.
Raising the standard.
Kratom is a category still earning trust. Amazing Botanicals sets out to raise its standard — consistent products, responsible sourcing and dosing a first-time buyer can actually follow.
The identity borrows from Art Nouveau: flowing line, engraved botanicals and apothecary ornament used as a signal of care rather than decoration. Calm, supportive, alive — the brand’s own word for it is flourishing.
Wordmark and monogram.
The custom wordmark grows out of Lubaline — curls and whiplash flourishes that reference plant growth while staying legible on a 15 mL label. The same letterforms fold into a circular AB monogram for seals and accents, held by corner filigree at every scale.
Three greens from light to deep, contrasted with Radiant Gold; jewel-tone secondaries give each SKU its own ground. On a gold hoodie the monogram stands alone; on the dark green tee and emerald cap the wordmark does the work.
A tincture dressed as an apothecary bottle.
The main SKU is a 15 mL dropper of kratom extract, 500 mg mitragynine. Engraved botanicals wrap a die-cut window in the carton, the spine reads MITRAGEN in tall Birch capitals, and the potency is set in gold foil.
The carton does the explaining.
The back panel carries Key Features and a What is Kratom? primer. Open it and the box unfolds into a cross of Botanical Mist — How to Enjoy, How to Use in three steps, Rooted in Botanical Tradition, Important Information — so the answers travel home with the bottle.
Start low. Observe. Adjust intentionally.
Three potencies, one drawing.
Mellow, Moderate and Extreme are a colour and a leaf count — Agave Blue with one leaf for 250 mg, Elixir Emerald with two for 500, Mystic Violet with three for 1000. Everything else holds position: the monogram, the frame, the MITRAGEN spine.
Ten to a pack, three flavours.
Blue Razz, Sour Apple and Spicy Peach each take the pattern in their own colour, with an engraved fruit crest showing through an arched window. Every pack is 300 mg mitragynine; the hang tag carries the dosing guide — one gummy low, two mild, three strong.
The shipper tears down into the display.
The shipper becomes the counter unit — a header card with the wordmark, a tray of packs, a hang tag out front. One per flavour, the same ornament in three colours.
Four veins, one label.
150-count jars of kratom capsules, 1200 mg Mitragyna speciosa per two-capsule serving. White Vein Maeng Da, Red Vein Bali, Green Vein Malay and Gold Vein Bali each take the engraved frame on their own ground — white, red, green and tan — with a Botanical Facts panel round the back.
The full Mitragen shelf.
Bottle and carton for each potency, under the gilt frame that runs through every render — the same window the packaging cuts into its front panel.
