The Journal
Perspectives on packaging, branding, and what makes a product stand out.
April 21, 2026
Making product packaging easy to read
A shopper should be able to identify the brand, the product, and the variant without sorting through competing messages. There is no universal three-second…
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April 18, 2026
Evaluating child-resistant pouch packaging
A closure that feels difficult to open is not enough to establish child resistance. When a project requires that performance, the exact packaging system and…
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April 17, 2026
Design choices for a premium presentation
A premium presentation is a design direction, not a guarantee of a higher selling price. Consistent typography, controlled spacing, and well-chosen…
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April 15, 2026
Packaging formats for edible products
Edible packaging should be selected around the product's shape, quantity, and packing process. Pouches, jars, trays, and cartons offer different…
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April 13, 2026
Cannabis Pouches: Oral Products, Labels & Packaging
What oral cannabis pouches are, how they differ from packaging bags, and what to check on their labels, with sources and packaging guidance.
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April 1, 2026
Designing a custom vape box
A custom vape box begins with the device dimensions and the intended insert. Artwork should be developed on the approved structure so the visual design…
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March 31, 2026
Choosing pouches for THCA flower
A pouch's suitability depends on its actual film construction, dimensions, closure, and seal. The product name alone does not determine which bag will work,…
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March 30, 2026
Preparing a cannabis design brief
A useful design brief gives the studio practical information rather than only an aesthetic reference. Describe the product, intended audience, packaging…
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March 29, 2026
Adding graphics and texture to a jar
Jar decoration can involve labels, direct printing, or surface finishes. Each approach changes the available artwork area and the way details reproduce.…
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March 27, 2026
Improving an existing packaging system
A packaging update should address a specific problem: unclear variants, inconsistent artwork, awkward fit, or difficult production handoffs. Define that…
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