Journal — Page 14
Perspectives on packaging, branding, and what makes a product stand out.
November 25, 2024
Planning a flower packaging range
A flower packaging range needs repeatable artwork rules and a clear specification for each format. Plan for the actual product sizes rather than assuming…
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November 25, 2024
Defining a cannabis brand's visual direction
A clear visual direction starts with the brand's own story and intended applications. Competitive references can inform the brief, but the design should not…
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November 25, 2024
Pre-roll packaging formats to compare
Individual tubes, multi-pack tins, and cartons are different ways to present pre-roll products. Compare them around the finished product, pack count, and…
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Planning cannabis brand materials
A brand materials plan should list the actual assets needed for packaging, sales presentations, and digital use. It is a production planning exercise,…
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Preparing consistent brand presentation materials
A brand presentation is easier to review when it uses current artwork and substantiated information. Keep the focus on the actual product and project rather…
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Reviewing environmental attributes of packaging
A packaging material should be assessed as part of the complete package. A paper surface or a reusable-looking jar does not establish an overall…
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November 4, 2024
Working with psychedelic color and pattern
Psychedelic graphics can combine repeating shapes, surreal imagery, and contrasting colors. The composition still needs a clear focal point and readable…
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October 31, 2024
Reviewing psychedelic packaging concepts
Psychedelic-inspired packaging can be evaluated through its composition, typography, and use of color. A visual style does not establish the properties,…
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October 31, 2024
Learning from brand identity references
Reference brands can help a design team discuss typography, hierarchy, and consistency. They should be treated as visual references rather than proof that…
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What makes a cannabis company credible? Evidence to look for
Evaluate a cannabis company through clear identity, product information, substantiated claims, and transparent project communication.
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