Journal — Page 15
Perspectives on packaging, branding, and what makes a product stand out.
October 31, 2024
Working with a cannabis design studio
A productive studio engagement starts with a brief, reliable product information, and a shared approval process. Clarify the design deliverables rather than…
Read more →October 29, 2024
How to review cannabis packaging references
Packaging references are useful for discussing layout, material, and structure. They should not be presented as verified rankings or as evidence of another…
Read more →October 29, 2024
Scoping a branding project on a budget
A limited branding budget is easier to manage when the scope prioritizes immediate applications. Define the essential assets first and separate launch…
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October 29, 2024
What a packaging branding project can cover
A packaging branding project can include visual identity, artwork systems, and applications across a product range. The scope should explain those…
Read more →October 3, 2024
Working with kraft paperboard packaging
Kraft paperboard has a distinctive surface and color that can influence the printed result. Suitability depends on the board specification, coatings,…
Read more →October 1, 2024
Reviewing vape packaging design references
A vape packaging reference can help explain a preferred layout or finish, but it should be evaluated against your device and product information. An…
Read more →October 1, 2024
Gummy packaging layout tips
A gummy packaging layout needs to organize the brand, product name, variant, and supplied information at the actual pack size. Design the hierarchy with…
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October 1, 2024
Designing a psychedelic logo
A psychedelic logo can use expressive letterforms or an unusual symbol, but it still needs to identify the brand clearly. Explore the style at the smallest…
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October 1, 2024
Psychedelic graphic design: working with the style
Psychedelic graphic design often combines expressive lettering, saturated color, repeating patterns, and surreal illustration. These are visual tools rather…
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September 27, 2024
What affects packaging design cost?
Packaging design costs depend on the scope of the work. A label update and a new identity with several custom structures are different projects, so a useful…
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