Journal — Page 7
Perspectives on packaging, branding, and what makes a product stand out.
September 23, 2025
Exploring a premium cannabis packaging direction
A premium design direction can use restrained graphics, tactile materials, or carefully placed finishes. It remains a creative choice rather than evidence…
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Improving packaging for retail use
Retail packaging should help staff and customers identify products, distinguish variants, and handle the packs. Review those practical tasks before…
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September 22, 2025
Planning a cannabis brand refresh
A brand refresh should state what needs to change and what customers should still recognize. Audit the current packaging and assets before deciding whether…
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September 19, 2025
Organizing cannabis seed packaging
Seed packaging should make varieties and supplied product details easy to distinguish. Clear identification is a design task; packaging appearance alone…
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September 19, 2025
Brand identity for hemp disposables
A disposable product line needs identity rules that work on the device and its packaging. The design should connect the applications without losing…
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August 15, 2025
Choosing packaging for mushroom gummies
For a gummy packaging project, start with the actual ingredients, dimensions, fill quantity, and reviewed product information. The word “mushroom” alone…
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July 21, 2025
Designing a stand-up pouch
A stand-up pouch changes shape when filled, so artwork needs to be reviewed on the finished form as well as the flat dieline. The gusset, seals, and closure…
Read more →July 17, 2025
Planning a branding project scope
A branding checklist should describe the deliverables your team will use. The right scope depends on the product range and applications; a longer list is…
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July 17, 2025
Applying a brand identity to packaging
Packaging translates a visual identity into a physical object. The logo, type, and color system need to work around folds, seams, and product information…
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July 17, 2025
Planning custom brand stickers
Custom stickers are useful when they have a clear role, such as identifying a variant or carrying a brand mark on an existing package. Their value depends…
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