Journal — Page 17
Perspectives on packaging, branding, and what makes a product stand out.
August 22, 2024
Designing a readable product label
Readable label design depends on the final size, surface, contrast, and amount of information. Work with approved copy early so the design does not rely on…
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August 21, 2024
Designing packaging against a clear brief
A packaging project should define what the design needs to accomplish before selecting a visual direction. Product fit, readable information, and consistent…
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What a branding studio can do
A branding studio develops identity elements and their applications. The exact scope varies by project, so a proposal should distinguish strategy, visual…
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October 3, 2023
Elegant: packaging and identity
The Elegant project brings identity and packaging into a single visual system. View the project portfolio for the design work across its product formats.
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