Journal — Page 16
Perspectives on packaging, branding, and what makes a product stand out.
September 12, 2024
Finding useful packaging design inspiration
Useful packaging inspiration points to a specific design choice rather than a broad “best designs” ranking. Look at how a reference handles hierarchy,…
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September 12, 2024
Matching packaging to the product
Packaging selection should follow the product's dimensions, condition, quantity, and handling needs. A visually appealing format can still be a poor fit if…
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September 11, 2024
Planning a kratom packaging layout
A kratom packaging layout needs accurate product information and a clearly defined format. Focus the design on readable identification and reviewed copy…
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Product label design fundamentals
A product label should make essential information easy to find at its actual size. Its layout needs to account for the container surface, application…
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Evaluating a new packaging idea
A new packaging idea should be tested against a real product need rather than adopted because it is described as a trend. Define what the change is meant to…
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September 3, 2024
Planning for future packaging changes
A packaging system can allow for future changes without predicting which trend will dominate. Flexible naming, organized artwork files, and clear…
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September 2, 2024
Comparing packaging materials
Paperboard, glass, plastics, metals, and flexible films have different applications and specifications. Material choice should follow the product and…
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September 2, 2024
Comparing pouch formats
Flat pouches, stand-up pouches, and gusseted formats provide different shapes and print areas. Compare the filled form as well as the flat dimensions when…
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August 30, 2024
How packaging supports product communication
Packaging gives a product a physical place for brand identity and information. A clear layout can be assessed for readability and consistency; its…
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August 26, 2024
Creating a distinctive packaging layout
A distinctive layout starts with a clear visual idea and a usable information hierarchy. Adding more effects is not always the answer; compare the design at…
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