Mylarmen
Cheefin
Native own, Native grown

Cheefin

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Honor the herb.

Identity and packaging for a Native-owned cannabis label on Long Island, New York — organically grown flower from cultivators rooted in the island’s twelve tribes, sold through Native Land Dispensary. A thunderbird mark built from Native geometry and Americana vintage type, Kombu Green and Bone White cut with Flame Orange, a 3.5 g flower bag in Calm, Focus and Relief, and The Totem Pole, a 1.5 g pre-roll in a printed paper tube.

Brand
Cheefin
Scope
Identity, Packaging, Merch
Industry
Cannabis
Range
Calm · Focus · Relief
Format
3.5 g flower bag · The Totem Pole, 1.5 g pre-roll tube
Palette
Flame Orange · Kombu Green · Bone White
01The brand

Honor the herb

Cheefin is organic cannabis from a Native-owned label on Long Island, New York. The flower is grown by Native American cultivators with roots in the island’s twelve tribes and sold through Native Land Dispensary — quality first, no confusing blends, no artificial additives, and a brand that means to know its customers by name.

One line carries the whole thing and is printed on every pack: honor the herb.

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02The mark

The thunderbird

The icon is a set of nested symbols. The thunderbird at the center stands for protection, strength and power; the medicine man’s eye for wisdom, guidance and health; the vertical lines for upward movement to a spiritual life; the upside-down V for the power of truth. Its geometry is drawn from Native American art and iconography, which is what keeps it legible at 100 px.

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03The lockup

Icon, wordmark, subtitle

The full logo interweaves the icon, the wordmark and the Honor the Herb subtitle, the swash off the C running under the word as its baseline. Native American art meets Americana vintage — bold enough to carry nostalgia and presence at once. It breaks into vertical, horizontal and circle lock-ups, and a poster line: Native own, Native grown.

Kombu Green sets off Flame Orange; Bone White brings the vintage warmth. All three were picked to sit alongside the Native Land Dispensary building itself.

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Palette
Flame Orange #EB5625 · Kombu Green #304727 · Bone White #E4D4C1
Display type
Futura PT Bold
Text type
Rockwell Bold and Regular
04The pre-roll

The Totem Pole

Pre-rolls ship in The Totem Pole — a Bone White paper tube carrying the wordmark and badges on a Kombu Green panel, the geometric pattern, and a Flame Orange band at the base that names it. Join the Tribe and a QR code sit on the back. Net weight 1.5 g (0.05 oz); the launch strains are Sour Diesel and Gelato. Three stand in a row on the shelf. One opens to the pre-roll.

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05The badge

Native owned, Native approved

A peace-pipe badge does two jobs — it marks Cheefin as Native American owned, and it acts as an endorsement seal that other brands under the Native Land Dispensary umbrella can carry. Around it sit the working icons: a Marijuana 21+ Enjoy Responsibly compliance sticker, which faces the badge across the front of every bag, GMO Free and 100% Organic value-adds, and a whale for Long Island Natives.

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06Beyond the pack

Pattern, lighters, tote, ashtray

The brand pattern reworks the Native butterfly symbol — a sign of happiness — as a geometric repeat. It wraps the orange lighter and the tote; the green lighter and the ashtray take the thunderbird alone. Merch concepts built entirely from the existing assets.

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07The range

Calm, Focus, Relief

Flower goes into a 3.5 g bag: a Kombu Green field up top for the lockup, a Bone White band through the middle reading Organic Cannabis Flower, and an effect block that changes color by SKU — teal for Calm, Flame Orange for Focus, lavender for Relief — over a strip of the brand pattern at the base.

Each effect carries its own icon — an arrowhead for alertness, a rain cloud for tranquility, a sun ray for happiness — with the strains, Northern Lights #5 and Shiva Skunk, written in script along the bottom edge.

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Mylarmen StudioCheefin