Mylarmen
Emerald Hour
Cut Like a Gemstone

Emerald Hour

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Cut like a gemstone.

Cannabis cocktail gummies built as a faceted emerald. One octagonal gem motif carried from a direct-print PET pop tube to a Health Canada extended-content-label tube to a California mylar bag — three rulebooks, one shelf presence.

Brand
Emerald Hour
Scope
Packaging, Structural, Print Production
Industry
Cannabis
Formats
Pop tube, ECL tube, mylar bag
Flavours
Margarita, Cosmo, Moscow Mule
Markets
Canada and California
01The concept

A tube cut like a stone

Emerald Hour is a cocktail gummy, not a dispensary edible wearing a cocktail name. The mark is a rocks glass with a leaf where the garnish sits.

The pop tube answers it in three dimensions — a cut gemstone with eight vertical facets, a chamfered shoulder and an octagonal footprint, shot against brass, green marble and a martini stem.

Emerald Hour 1
02The pitch pack

Printed direct, no seam

The tagline is debossed into the lid and hit with spot gloss, so it reads only when the light moves. Everything else prints direct to the PET wall — no label, no wrap, no seam to register.

Emerald Hour 1
Emerald Hour 2
Emerald Hour 3
Emerald Hour 4
Emerald Hour 1
04The pivot

One brand, three rulebooks

Canada wants a bilingual health warning and a full ingredient and nutrition panel on a 28 mm tube, so the label peels open and reseals. California takes the octagon flat — a diecut mylar bag cut to the shape of the gem.

Emerald Hour 1
Emerald Hour 2
Emerald Hour 3
Emerald Hour 4
Emerald Hour 1
Mylarmen StudioEmerald Hour