
Grindset Labs is a performance supplement brand that treats training as motorsport — what you put in your body is fuel, and the pack should say exactly what that fuel is. We built the identity from racing and F1 culture and ran it across four gummy pouches — PRE, POST, PRE + POST and RESTORE — each in an 87 Standard and an 89 Plus tier, with the dose list boxed on the front and an octane-style potency seal telling you how strong it is.
The race may be different, but you’re still feeding the same engine. What you put into your body is fuel, and it decides how far and how fast you go — so every Grindset Labs pack gives a clear breakdown of what’s inside. Not just chasing results: knowing you’re running on the best fuel possible.
Grindset Labs is more than a supplement brand. Built on consistency, discipline and relentless drive, it stands for the only way forward — hard work — and looks past performance products to a cultural force, partnering with athletes and pioneers across action sports and beyond.

The identity draws from racing and F1 culture. Extended and compressed letterforms in the wordmark echo acceleration and deceleration — and the compression and release of weighted training — while the brandmark runs a racetrack through a G and an S, two lanes turning through both letters, for a simple symbol of motion and strength.
Nasalization sets the headlines in letterforms that follow the curves of a circuit; Martian Mono, clean and monospaced, gives the body copy a scientific edge. Apex Red does the shouting on Carbon Black and Track White.

The imagery sets human power against motorsport power. Some frames mirror the two — a lifter pressing a barbell overhead beside a driver raising a trophy; others pair an athlete in motion with a machine doing the same thing — a rider through the dust, a cyclist in the spin room. The photography stays monochrome so red is the only colour in the frame.




PRE is the Fuel Up Blend: creatine gummies for strength, cognition and energy, three to a serving, 90 to the pouch. The front says what is in it before the back says why — the blend name, the dose list boxed off as THE STACK, a flavour flash, then PRE in compressed-and-expanded type running off the edge.
Two tiers share one layout. Silver stripes and a silver 87 seal mark Standard; gold stripes and an 89 seal mark Plus, which doubles every dose. A hang hole at the top corner clips the pouch to a rack, a ring or a bag.



POST is the Repair Blend, taken after training for recovery and muscle growth. Standard runs 5 g creatine monohydrate, 2 g L-glutamine, 2 g BCAAs and 100 mg vitamin C; Plus doubles it. The pouch turns Carbon Black, the grid stays put, and the product text swaps to POST.
Strawberry Shift takes a red flash on the silver Standard pouch; Blue Razz Blast runs blue on gold Plus.


The combination pack puts 30 PRE and 30 POST gummies in one pouch — one before training, one after — with both stacks listed on the front and PRE set over POST in the product text.
Single-gummy sachets take the same grid down to pocket size, white for PRE and black for POST, and a PRE / POST key-chain gummy case rounds out the range.




RESTORE moves the whole pouch to purple for sleep and recovery. One Rebuild gummy a night: melatonin, L-glycine and magnesium bisglycinate with zinc and tart cherry extract, in Gushing Grape or Blue Razz Blast — a 5.3 oz pouch of 30.


Merch keeps it to a black tee with the kettlebell emblem on the chest and the wordmark beneath. The campaign lockup scales to a brick corner — helmet on one face of the building, athlete on the other, the line split across the join — and to Instagram posts that run the same black, white and red.



Four jobs on one grid: PRE fuels, POST repairs, RESTORE rebuilds, and the combination pack carries the first two in a single pouch. Every pack says what is in it before it says why, and signs off the way the back panel does — continue the race with us.