Half Dead
Resurrect yourself.
Half Dead is a fast-acting energy gummy sold as a resurrection rather than a supplement — powerful energy, unmatched focus, no crash. Identity and packaging built on a distressed horror-film wordmark cut through the middle, a green zombie hand rising from the grave with the flavour in its fist, and a candy-coloured palette that keeps the undead playful rather than gruesome. Four flavours run from the 10 g two-gummy sachet to the 30-pack masterbox and out onto tees, decks and shop windows.
Wake from the dead
Half Dead is a fast-acting energy gummy made to pull you out of the half-dead state — slogging through the workday, dragging your feet at the gym, struggling to keep up with your squad in the final match of the night. Powerful energy, unmatched focus, no crash.
The brand treats everyday exhaustion as something worth rising for: bold, unexpected flavours, an unmistakable undead attitude, and the reminder that even your worst day can be reanimated. The grind isn’t your grave.
Cut through the middle
Inspired by classic horror-film logos, the wordmark is distressed and weathered, with a bold cut running through the centre of the letters — half dead. The upward-facing lightning bolt is the reanimation. Both the wordmark and the HD brandmark come outlined and solid-fill, so the identity holds on packaging, screens and merch alike.
A hand out of the grave
Every 10 g sachet is die-cut into an arch — a headstone — and the front is the brand’s central image: a green zombie hand pushing up out of the dirt with the flavour in its fist. A slushy cup for Grape Lemonade Slushy, a rocket pop for Rocket Pop Rampage, a slice of watermelon for Sour Slaughter-Melon, a pickle for Dill of the Dead, with lightning bolts radiating behind and 2X ENERGY GUMMIES underneath.
The back reads HERE LIES YOUR BAD DAY over three icons — fast acting, insane focus, no crash — above the supplement facts. Two gummies per pack, one per serving.
Thirty up
The 30-pack masterbox carries the same arch as a die-cut header, so the case reads as a bigger headstone with the sachets buried inside, and each flavour’s colourway wraps the whole box.
Ships closed, sells open
A perforated front tears away on the counter and the case becomes the display. HERE LIES YOUR BAD DAY runs the side with the three icons; the back carries the supplement facts. The box does the sachet’s job at shelf scale.
Stuck in the half-dead state
The brand’s world swaps the consumer for a zombie: drained, detached figures at work, at the gym, mid-game or out with friends, stuck in a state only a gummy can revive. Campaign spots run the contrast — dull and colourless before, reanimated and vivid after.
Sold here
Window bills put ENERGY GUMMIES SOLD HERE and the rising hand on the shopfront. An oversized violet tee puts them on the customer.
The grind isn’t your grave
A social post shot in the before-state, a gaming mousepad and a skateboard deck. The hand and the wordmark carry over intact — violet ground, electric yellow, lightning bolts.
Four ways back
Four flavours, one colourway each. Undead violet for Grape Lemonade Slushy, red and blue for Rocket Pop Rampage, pink and reanimated green for Sour Slaughter-Melon, green and electric yellow for Dill of the Dead — every pack loud, none of them gruesome.
