MADE is for rebels, for outsiders, for free thinkers, for creatives — a California brand that celebrates the individual. Everyone wants something different from their cannabis, melting away after a long day or sparking late-night inspiration, and MADE hands over the tools to be your highest self.

Quality should be accessible to everyone, wherever they come from. Choosing MADE means never worrying about weak or inconsistent product — reliable every time, so the only thing left to think about is the experience.

The identity is a direct expression of what it means to be MADE — hand-crafted and rooted in real culture. Its visuals pull from East and West Coast skater-zine aesthetics, the type runs a controlled chaos of mismatched styles, and every icon, from the skull to the label-maker container, is drawn loose over distressed halftone. Everyone has a skull, and MADE is for all.

The wordmark and brandmark keep their original bones under a roughened, distressed treatment. Where DIY brands default to beige and brown, MADE goes bold: the colour sets it apart in the category and softens the edge, while a cream-and-brown pair honours the original palette.

A 1 g live resin all-in-one in a carton that takes the strain’s colour whole — Cherry Bombpop red, Berry Kimber blue, Hotline pink, Sour Tangie orange — with the strain type in a hand-drawn oval and LIVE RESIN, ALL IN ONE on a torn label beneath.

The sleeve slides off and the box opens onto the lineage (East Coast Sour Diesel × Tangie) and a line for the mood: for a spicy night, for late-night inspiration, for sour lovers. Round the back, the M badge and the words MADE TO FOLLOW.

Hotline, Berry Kimber, Cherry Bombpop and Sour Tangie in 3.5 g glass, indoor grown. Each label takes the whole jar a different colour, the 3.5G FLOWER tag stacked up its side and the skull ghosted in behind the name.

The same four strains in moulded tubes tinted to match their labels — pink, cobalt, deep red, orange — with the M pressed into every cap.

Solventless rosin gummies — craft edibles, in the brand’s words — in a 40 g pouch with a torn-paper edge and MADE TO RIP printed at the notch. Dragon Fruit, Tangerine Dream and Super Sour Apple, ten 10 mg pieces to the bag, each with its fruit line-drawn behind the name.

The Ultra all-in-one hangs on a tear-off card in a colour per flavour, Red Dragon leading the line. The device is a pocket brick in black or cream with a screen, its controls printed straight onto the face — five clicks for power, three for voltage, two to pre-heat — and the battery read out in quarters.

The words do the work. Made for a late night on a wall, made for inspiration on the feed, made for you across a tee — set over a halftone photograph of real people or over the skull tile, with nothing else needed. The photography is candid on purpose: ambition, hustle and individuality made visible.