Pepe
Your best friend.
PEPE is a THCA hemp flower brand built as a person rather than a product — the friend who always has the good stuff. We built the identity and the full pack range: a white slab wordmark with a hard 3D drop shadow, a sheet of talking stickers, and three duotone palettes that give each strain its own colourway across a 4 g pouch, a 2 g pop-top tube, a 14-pack jar and a four-pack of infused pre-rolls.
Your best friend
PEPE is an ode to your best friend — the one who always has your back, always has the best flower and shows up right when you need them. A hemp brand that is accessible, fun and never takes itself too seriously.
The promise is just as plain: PEPE always provides. Pure gas, flower that hits every time, priced where it should be. A real friend never rips you off.
Just the name
The logo is the name and nothing else. A fat white slab with a bold 3D drop shadow — one of the only white elements in the system, so the eye lands on it first — with a chunky script reading Your Best Friend parked above. A flat version covers favicons and tight placements.
Around it sits a sheet of stickers: Pepe’s Got You, Pepe Le Plug, Pure Gas Guaranteed, Right On, Oh Wow, That’s My Buddy. Silly sayings and off-hand thoughts meant to be slapped on packaging, web, social and merch, so the system stays loose and starts to feel like a personality rather than a logo.
Like your favourite slightly run-down spot that somehow still hits every time and only prints the menu in two colours.
Always in duotone
Three palettes, each used as a flat two-colour pair, and each owned by a strain. Every strain also gets a drawn icon — a gelato cup, an ape with a bunch of grapes, a diesel truck — while the layout underneath stays exactly the same. Loud enough for a crowded shelf, simple enough to recognise from across the room.
Tear it up, dude
The 4 g pouch carries the full front: the Who’s Always Got the Good Stuff? banner, script, slab, strain and a 4G Premo THCA Flower badge, with Tear It Up, Dude printed on the notch. Round the back a die-cut bud window sits inside the Take a Peak face, next to the QR code, the warning copy and a Pure Gas Guaranteed seal.
The pop-top
Two grams in a clear pop-top tube with a wrap label. The script runs up the side, the slab stands stacked beside it, and the strain, icon and 2G badge fill the rest. The back panel carries the compliance copy, the 21+ leaf, a Right On thumb and a QR code that asks: want more? Pepe’s got you.
A jar of Pepes
Fourteen tubes ship in a clear square jar with a white lid. The wrap label repeats the pouch front at jar scale — 14 Pack tab, banner, script, slab, strain — with a side panel of stickers and warning text, and a lid sticker that reads 2G Premo THCA Flower, Pepe’s Got You.
Four at a time
The pre-roll pouch holds four 2 g infused hemp pre-rolls — 8 g of flower in total — drawn as four cones under the wordmark with a Full Spectrum sunburst and a 4X Premo Infused badge. The back opens a window onto the cones themselves under the line Full Flower Flavor and Effect.
Shot the way PEPE gets around: handed from one friend to the next, with the brand colours blocked into every scene.
Who’s always got the good stuff?
Hybrid, indica and sativa, side by side. Three palettes on one layout — like something you have seen before but can’t ignore.
