Tootsie
Don’t smoke plain — smoke pretty.
Tootsie is a femme-forward smoking brand that takes ‘toots’ back from the catcall and turns it into a wink — 1950s glam, vintage packaging and pin-up attitude for a woman who is in on the joke. Identity and packaging built around Toots, a reclining pin-up with Hollywood waves, carried across pink nicotine pouch tins in three flavours, a hinged six-pack tin of Cheeky Cherry cones, and a Vanity Hits series of pre-roll cases disguised as makeup. Candy stripes, scalloped seals and a cherry print hold the range together.
Once a catcall, now a power move
Tootsie is a femme-forward brand reclaiming the word toots and turning it into a symbol of playful power. It borrows from 1950s glam, vintage packaging and the attitude of pin-up culture, and speaks to the modern woman — confident, cheeky and always in on the joke.
The tone is flirty, sharp and a little indulgent, like a cherry cola with a kick. Whether she is popping a pouch or rolling up, Tootsie gives her the tools to smoke pretty while she is at it.
Meet Toots
A brand called Tootsie needs a proper pin-up. Toots is the signature doll — Hollywood waves, a smirking stare and legs for days — drawn to be plastered across every piece of packaging, merch and campaign work. She is the cherry on top.
The logo comes in three lockups: the full logo with Toots herself, a cherry-accented wordmark for tight spaces, and a clean isolated mark where legibility comes first. Retrofunk Script carries the display type; Dazzle Unicase and Damion handle sub-headings, body and accents.
15 ct, 6 mg, three flavours
Melon Mint, Cherry Cola and Creamsicle each take the round tin in their own candy stripe under the same Tootsie script. The lid carries the 15 ct · 6 mg call-out, the warning panel and the Tobacco Free & Pretty seal, so the flavour rides on a scalloped tag hung off the side on a ball chain.
Front, back and the fine print
The lid does the loud part. The back panel does the compliance work — flavour, best before, barcode, 6 mg of nicotine per pouch, net weight 0.21 oz — and signs off with a consumer-care line that reads 1-855-TOOT-SIE.
Cheeky Cherry, six to a tin
A hinged tin holds six 98 mm pre-rolled cones, each paper printed with the cherry sprig. It comes in two versions — cream-and-pink stripe and cherry red — with Toots reclining above the wordmark and Classic Cones in Style across the front. The back runs the line the whole range lives on, Don’t Smoke Plain… Smoke Pretty, over three badges: slow burning, vegan and GMO free, super thin.
Pretty enough to pass
Four pre-roll cases built to pass as makeup. Butter Gloss is a lip-gloss tube, High Volume Lash a mascara, Mary Jane Mani a nail-polish bottle under a gold High Shine cap, and a ribbed gold lipstick whose bullet is a cherry-print cone. The back of the polish says it plainly — pretty enough to pass, sneaky enough to stash — and files the set under the Vanity Hits Series.
Carried like a compact
The tins travel — clipped to the strap of a patent handbag as a charm, in hand poolside, and on the @hey.tootsie feed, where the caption runs smokes smooth as booze, pick up Tootsie at your local gas station.
Everything on one tray
Three pouch tins, two cone tins and a scatter of cherry-print cones on one black platter. One set of parts — script, stripe, scallop and cherry — across every format.
