To The Moon starts in 2012 with Gazoo — an alien artist, as the brand tells it, whose work crash-landed on Manhattan’s streets and whose tag spread across the city. Art-inspired cannabis made in New York, for those who dream big and chase a higher self.

The identity runs on two textures: the grit of the city and the clean, open feel of space. Every pack holds that tension — black and white as the ground, one colour per strain or flavour on top.

The logo is Gazoo’s own tag — TO THE MOON stacked in marker, redrawn tighter and cleaner, with the exclamation stroke pulled up into an arrow. It sits black on white, white on black or on any strain colour, and never with an outline, a drop shadow or a stretch.

The tag carries across the spray cans and is moulded into the dome of the gummy tin.

The flower spray can is a stash tin dressed as a can of paint — cap, valve and the tag scrawled round the body, each strain in its own colour or a holographic wrap. Discreet, and built to be kept. The gift set drops three cans, a silver tube and premium rolling papers into foam inside a white box printed with Gazoo’s pattern.

White outside, black inside — Gazoo’s pattern on both faces, the tag flipped from black to white as the lid comes off.

The gummies are arrows too. Ten sour pieces, 10 mg THC each and 100 mg a tin, under a domed metal lid with the tag raised in the colour of the flavour — Guavatron green, Pluto Punch blue, Space Unicorn pink — on a black carton. The EFFECTS line flips the carton to white and prints the functional split on the panel: Strawberry Spacejam for euphoria, Rocket Razz Lemonade for energy, with CBG and B12.

Black and white hold the system together; the colour changes with the strain or the flavour, and neon green and pink carry the brand out into the city’s nightlife. Gritty city, clean space, one tag — made in NYC.