With so many new brands bursting onto the scene, how do you make sure people notice you and understand what makes your gummies or buds special? A big piece of that discoverability puzzle is your logo.
Does it currently capture the vibe, top quality, natural wellness, or good times your cannabis brand offers? The problem with most logos is that they fail to do what they are supposed to do. A logo is the very first hello and connection someone makes with your brand. You want it to feel right, not off-putting or hardly noticeable.
Creating a top cannabis logo design is based on three pillars: solid design skills, a creative concept, and competent implementation. Any professional designer can cook one up, but what if you are not a designer?
MYLARMEN would love to share practical tips for cannabis logo design and things we’ve learned during our multi-year experience. They can help you create a logo that works for your brand without resorting to AI-powered tools.
Why does a cannabis logo design matter so much?
In this industry, logos should communicate quietly. They should subtly say, “We’re professional, we’re legitimate, and you can trust us.” They should be polished to feel reassuring and imply extensive quality control and care.
Any brand element that appears unprofessional may plant a tiny seed of doubt in consumers’ minds. Making your cannabis logo design a top priority helps build that essential foundation of trust to draw in more customers.
Trust matters aside, a decent logo allows you to connect with the right people. A strong brand appearance makes you more attractive to potential partners or retailers by showing you’re invested in your brand’s future.
And then there’s practical stuff. Will that cool, intricate cannabis logo design turn into a blob when printed on a shirt? Can people distinguish your brand name on that tiny mark? What happens if you need to print it simply in black and white?
A well-designed logo is like a good tool: it’s versatile and works wherever you need it.
Tips for cannabis logo design online & for print
Let’s break down some of the key things to keep in mind when sketching out your cannabis logo. Spoiler alert: knowing who you are as a brand makes designing much easier.
Picture your customer
Try to draw a super-clear picture of the buyer persona your logo is expected (ideally) to captivate. Instead of just focusing on adults in the US, embrace more specificity and narrowness, like:
Sarah, a busy 35-year-old mom who likes to use buds to chill out and wants things to be easy.
Or
Mike, a 28-year-old who’s into craft beers and weed and always follows what’s hot online in the cannabis world.
Once you picture your customer, define what logo style would grab Sarah’s attention versus Mike’s. Put it down for further reference.
Replicate your brand’s vibe
If your brand was a person, what would they be like?
A knowledgeable guide?
A fun, always-up-for-anything buddy?
A friendly face next door?
Thinking about it this way can help you pick appropriate logo styles and shapes. For a more informative touch, you’ll want to opt for a more balanced, classic design, while a brand that’s more of an “adventurous friend” can’t go wrong with bolder and extravagant elements.
What makes you, well, you?
You should identify that special something you bring to the table.
Is it how you grow your stuff?
Your amazing customer support?
Potent strains?
A top cannabis logo design doesn’t have to show all that literally, but its overall appearance should match what sets you apart.
Use colors thoughtfully
Color choices are the backbone of logos. Colors and shades evoke associations, maximize distinctiveness, and stick in people’s minds.
Don’t get it wrong. You shouldn’t sprinkle it with intense colors without much thought. One of the most effort-saving tips and cannabis logo design best practices is to make sure your color palette doesn’t appear too childish and double-check if there are any local rules regarding how you can advertise with certain colors.
If you’re going for a more upscale experience, colors like golds, silvers, deep blacks, or rich tones can work wonders for recreational brands. If you’re more focused on educating people or serving marijuana patients, using green and neutral shades will do.
Choose fonts that fit and are easy to read
Not all cannabis logos should flaunt text elements. But if you choose to go this path for enhanced brand associations, remember that the way your text looks can tell people a lot about you:
- Adopt serif fonts to give off a classic, trustworthy, or fancy vibe. They’re a good fit if you’re going for an established or high-end feel.
- Sans-serif fonts feel modern, direct, and uncluttered. They’re super-popular and can work for pretty much any brand.
- Script fonts exemplify the handwriting style and can add a bit of elegance or personality. But you should be careful – script fonts must be easy to read.
- Unique display fonts are eye-catching. They have been used as classing attention-grabbers for years, and that’s why they may look old-fashioned.
Readability is key. It is especially important when transferring your logo design onto packaging. Test your font choices at small sizes. This is one of those practical tips for cannabis logo design that will save you the trouble later.
Need a hand? MYLARMEN’s here for you
Creating a top cannabis logo design online and for print (the one that looks great, follows all the rules, and speaks to your people) isn’t easy for those who are not design-savvy. At MYLARMEN, we’re passionate about helping cannabis brands look their best. Think of us as your creative power to draw up perfect logos through iterations and adjust them to your packages, marketing materials, and online display.
We know the difference between logos for wellness-oriented brands and those targeting recreational consumers. We mix creative ideas with a solid plan to help you end up with a logo you’ll want to share.