Pouch design decisions should start with the product and the package construction. A finish or visual trend is only useful if it works with the film, dimensions, closure, and way the product is displayed.
- Build the layout on the approved dieline, allowing for seals and gussets.
- Compare matte, gloss, and metallic effects on the proposed substrate rather than on screen alone.
- Assess material and closure performance using the specific construction and supporting documentation.