A useful environmental claim identifies a specific feature and the evidence behind it. “Eco-friendly” on its own does not explain the material, disposal route, or trade-offs of the package.
- State precisely which component a documented attribute applies to.
- Consider labels, coatings, closures, and other parts of the complete pack.
- Use disposal guidance appropriate to the intended market rather than assuming every package can be recycled or composted.
Reference: FTC guidance on environmental marketing claims.